What a five-page small business website costs

Key takeaways

A five-page small business website in the UK typically costs £1,500 to £4,000 from a freelancer and £3,500 to £8,000 from an agency. The usual five pages are home, services, about, reviews or work, and contact. Price rises with custom design, copywriting, booking or payment features and the number of unique layouts.

• Freelancer five-page site: about £1,500 to £4,000.
• Agency five-page site: about £3,500 to £8,000.
• Copywriting adds about £100 to £400 a page.
• Running costs: about £30 to £200 a month with care.

How much does a five-page website cost?

A five-page website costs about £1,500 to £4,000 from a UK freelancer and £3,500 to £8,000 from an agency, based on typical small business quotes. The cheapest options adapt a template and use your copy. Higher prices include custom design, written copy, photography direction, SEO set-up, tracking and launch support.

• What a web design agency charges a small business
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Which five pages do most small businesses need?

Most small businesses need a homepage, a services page, an about page, a proof page with reviews or past work, and a contact page. Limited companies also need their company details somewhere on the site under trading disclosure rules, usually in the footer or contact page, plus a privacy notice.

• Home: what you do, for whom, and the next step.
• Services: what you offer and what it costs or involves.
• About: who you are and why to trust you.
• Proof: reviews, case studies or a gallery.
• Contact: form, phone, area covered, company details.

What makes a five-page site cost more?

A five-page site costs more when each page has its own custom layout, when the supplier writes the copy, and when features such as booking, quote forms or payments are added. Accessibility testing to WCAG 2.2 AA and speed work also add time, though they should be standard on any agency build.

• Unique layout per page instead of shared templates.
• Copywriting and photography.
• Booking, payment or quote calculator features.
• Moving content from an old site.

Is five pages enough for SEO?

Five pages are enough to be found for your business name and one or two main services in one area. They are not enough to rank for many separate services or towns, because each search query works best with its own focused page. Most businesses add service or location pages as they grow.

• Does website cost go up per page?

When is five pages the wrong size?

Five pages is too many for a brand-new business with one service, where a single page may do. It is too few for a business with four or more distinct services, each of which deserves its own page to rank and convert. Price the site you need, not a package size.

• How much does a one-page website cost in the UK?

What does this look like in practice?

At Global Bridge Labs (GBL), a common case is a UK electrician with a five-page site that put eight services on one page. Splitting services into separate pages took the site to eleven pages and added about £1,200 to the build, but gave each service a page that could be found for its own searches.

• See client work
• Website Design & Development for UK businesses

Five-page website checklist

• List your five pages and the job of each.
• Decide who writes the copy.
• Ask how many unique layouts are included.
• Check company details and privacy notice are covered.
• Ask the cost of adding a page later.
• Budget for hosting and care.

• How much does a one-page website cost in the UK?
• Brochure website cost in the UK: what you get

Next step

Write one sentence for what each of your five pages must do. Send that to suppliers, and the quotes you get back will be far easier to compare.