What posting every day on social media costs

Key takeaways

Posting every day on one platform means 28 to 31 posts a month. At an indicative 1 hour per post at £75–£100, that is about £2,100–£3,100 a month through an agency, less if posts are simple or repurposed. Daily posting rarely beats three to five strong posts a week for small businesses unless you have news, stock or events daily.

• Daily posting: about £2,100–£3,100 a month, indicative.
• Simple or repurposed posts cost less.
• Three to five strong posts often do as well.
• Daily suits news, stock or event-led firms.

What does daily posting involve?

Daily posting means a new post every day on at least one platform, with captions, visuals, scheduling and replies. Each post needs an idea, creation and approval, so volume multiplies every step, including your approval time.

• Social media agency pricing in the UK
• Social media cost per post in the UK: is it fair?

How much does daily posting cost?

Illustratively, 28 to 31 original posts at about an hour each is £2,100–£3,100 a month at agency rates. Mixing in quick photo posts, Stories and repurposed content lowers the time per post. Video daily costs far more, with clip edits at £110–£400 each.

• Original posts: about an hour each.
• Quick or repurposed posts: less.
• Daily video: much more.
• Your approval time: daily too.

• Content repurposing services: what they cost

Does posting every day get better results?

Not automatically. Platforms favour content people engage with; more weak posts can lower average engagement. For most small businesses, a consistent rhythm of three to five useful posts a week beats daily filler. Daily posting pays when you genuinely have daily news.

When does daily posting make sense?

For restaurants with daily specials, retailers with daily new stock, events and venues, news-led businesses and brands with large audiences who expect it. Stories can deliver a daily presence more cheaply than daily feed posts.

What does this look like in practice?

A pattern we see: a business pays for daily posts, then engagement per post falls. Cutting to four strong posts a week plus daily Stories usually keeps visibility up for less money.

• See client work
• Social Media Marketing for UK businesses

Posting frequency checklist

• List what genuinely changes daily.
• Price daily against three to five a week.
• Use Stories for daily presence.
• Check you can approve daily.
• Judge on enquiries, not post count.

• Social media costs for seasonal businesses
• Social media for a second brand: what it adds

Next step

Look at last month's posts. If the best results came from a few, invest in more of those rather than more posts.