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Key takeaways
A content repurposing service typically costs an indicative £300–£800 to turn one long piece, such as a blog, webinar or talk, into 8 to 12 social posts (4 to 8 hours at £75–£100 an hour). It is often cheaper per post than creating from scratch, because the thinking is already done. The source material must be good.
- £300–£800 per long piece, indicative.
- One piece usually yields 8 to 12 posts.
- Cheaper per post than starting from scratch.
- Weak source material makes weak posts.
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Chat on WhatsApp →What is content repurposing?
Content repurposing is turning one long piece of content into many shorter ones suited to each platform: quote cards, carousels, short clips, LinkedIn posts and stories. The ideas and research already exist, so the work is selecting, rewriting and redesigning rather than inventing.
How much does content repurposing cost?
Turning one blog or webinar into 8 to 12 posts takes 4 to 8 hours, an indicative £300–£800. Video sources cost more if clips need editing: each clip edit is £110–£400. A monthly repurposing retainer for two long pieces sits around £600–£1,600.
- Blog to posts: £300–£600.
- Webinar or talk to posts and clips: £500–£800 plus edits.
- Each clip edit: £110–£400.
- Two pieces a month: about £600–£1,600.
Send us one long piece on WhatsApp and we will discuss your requirements.
Chat on WhatsApp →Is repurposing better value than new content?
Usually per post, because research and expertise are already captured. It also keeps messages consistent across channels. It is not better value if the original content is thin or out of date, since repurposing spreads the weakness across more posts.
When does repurposing not work?
It struggles when the source is generic, when every post feels like an advert for the long piece, or when timely topics are repurposed months late. Mix repurposed posts with fresh, timely content so the feed does not feel recycled.
What does this look like in practice?
A pattern we see: a firm runs a strong webinar, posts the recording once and moves on. Cutting it into a month of clips, carousels and quotes usually produces more engagement than the webinar promotion did, at a lower cost per post.
Repurposing checklist
- List your best long pieces from the last year.
- Check facts and figures are still current.
- Plan formats per platform before editing.
- Mix repurposed posts with fresh ones.
- Track which formats earn enquiries.
Next step
Pick the single best piece of long content you have. That is your first repurposing project.
Message us on WhatsApp for a repurposing plan, or book a 30-minute consultation.
Chat on WhatsApp →Sources and further reading
- LinkedIn Pages best practices · LinkedIn
- Creating helpful, reliable, people-first content · Google Search Central
Frequently asked questions
How many social posts can you get from one blog?
A solid 1,000 to 1,500-word blog typically yields 8 to 12 posts: key points, a carousel, quote cards, a question post and a short video script. Webinars and talks often yield more, especially with clips.
How much does it cost to repurpose a webinar?
At UK agency rates, turning a webinar into posts costs an indicative £500–£800, plus £110–£400 for each video clip edited. The cost depends on how many clips you want and how much editing they need.
Is repurposed content bad for reach?
Not if each post is adapted to the platform rather than copied. Reposting identical content everywhere tends to underperform. Rewriting and resizing for each channel keeps posts native.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
