April social media content ideas for UK businesses

Key takeaways

April social media content ideas for UK businesses usually start with Easter, which brings two bank holidays and school holidays when it falls in April, then the new tax year on 6 April, changes to wage rates and many bills on 1 April, and the full start of the garden and outdoor season. Plan opening hours posts early and keep April Fools' jokes away from anything customers might act on.

• Easter brings 2 bank holidays: Good Friday and Easter Monday.
• The new tax year starts 6 April.
• National Living Wage changes usually take effect on 1 April.
• Garden, outdoor and home improvement demand climbs.

What changes for UK buyers in April?

In April, spring demand becomes real. Gardens, outdoor spaces, cars and homes get attention, families plan Easter, and businesses deal with the new tax year and changes in wage rates and prices. Consumers often feel price rises on bills around this time, so value-focused messages land well.

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• UK key dates to mark on a social media calendar

Which dates go on the April calendar?

Mark the dates that change what your buyers do:

• Good Friday and Easter Monday bank holidays, if Easter is in April.
• Easter school holidays, which vary by council.
• 1 April, wage and many price changes; April Fools' Day.
• 6 April, the new tax year.
• 23 April, St George's Day.

• Bank holiday social media: post, pause or schedule?
• School holidays in your social media calendar

What should you post in April?

Plan around Easter, the new year for tax and the outdoor season:

• Easter opening hours two or three days before.
• Family businesses: Easter holiday activities, posted a few weeks ahead.
• Gardens and outdoors: seasonal how-to posts and finished projects.
• Finance, HR and payroll: 'what changes this April' explainers.
• Retail and food: Easter products and order deadlines.

• Weather-led content: plan for the British weather

What should April content avoid?

Avoid April Fools' jokes about prices, offers, closures or products, because customers can act on them and some will not see the joke; under advertising rules, a misleading offer is still misleading. Avoid stating new tax or wage figures unless you have checked them on GOV.UK for the year.

• ASA rules for social media advertising in the UK

What does this look like in practice?

A pattern we see: Easter weekend arrives and customers ask whether the business is open. A pinned opening hours post and updated Google hours, scheduled the Tuesday before, usually answers most of those questions before they are asked.

• See client work
• Social Media Marketing for UK businesses

April checklist

• Check whether Easter falls in April this year.
• Post Easter opening hours a few days ahead.
• Plan Easter holiday posts weeks ahead.
• Check any new rates on GOV.UK before posting them.
• Keep April Fools' away from offers and prices.

• March social media content ideas for UK businesses
• May social media content ideas for UK businesses

Next step

Check this year's Easter date and plan your opening hours post and one seasonal how-to post for the first half of April.