Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How to calculate social media engagement rate properly: the formulas, which one to use, why comparing yourself with yourself beats industry averages.
What dark social is, why it hides the enquiries consistent social media creates, and four simple ways UK small businesses can measure what analytics miss.
What social media share of voice means for a UK small business, how to measure it without expensive tools, and why consistency is what grows it.
A 30-minute monthly social media review for UK small businesses: the five questions to answer, the numbers to check and the one change to make each month.
Saves vs shares vs likes on social media: what each signal tells you, which ones platforms and buyers value most, and how to earn more of the useful ones.
What a good follower growth rate looks like for a UK small business, how to calculate it, and why steady relevant growth beats viral spikes.
How branded search shows social media is working: why people search your name after seeing posts, how to track it in Search Console and what to expect.
The real cost of inconsistent social media for UK businesses: lost enquiries, wasted restarts, weaker reach and doubtful prospects, with worked figures.
Should you outsource social media to stay consistent? When it makes sense, what to keep in-house, UK cost ranges and how to avoid losing your voice.
Your social media manager left? A step-by-step plan to secure accounts, keep posting consistent, and decide whether to rehire, outsource or restructure.
Why agencies that promise viral content are a red flag for UK businesses, the other warning signs to look for, and what a credible proposal contains.
Social media retainer vs one-off campaign for UK businesses: what each delivers, cost ranges, and when a campaign on top of a retainer makes sense.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
