Blog writing and social media together: bundle costs

Key takeaways

A blog writing and social media bundle typically adds an indicative £300–£800 per article to a social retainer (4 to 8 hours at £75–£100 an hour). Each article can then supply 8 to 12 social posts, so the bundle lowers the cost of social content. It works best when articles answer real customer questions.

• Each article: about £300–£800, indicative.
• One article feeds 8 to 12 posts.
• Lowers cost per social post.
• Answer real customer questions, not keywords alone.

What does a blog and social bundle include?

A blog and social bundle is a monthly plan where the agency writes one or more website articles and turns each into social posts: key points, carousels, quotes and short videos. The article gives depth on your website; the posts bring people to it.

• Social media agency pricing in the UK
• Plan social posts around your blog articles

How much does a blog and social bundle cost?

An article of 1,000 to 1,500 words with research, a short interview and an image takes 4 to 8 hours, an indicative £300–£800. Posts drawn from it cost less than posts from scratch. One article a month plus the social retainer is a common starting point.

• One article: £300–£800.
• Two articles: £600–£1,600.
• Posts from the article: lower cost per post.
• Expert interview time: 30 minutes from you.

• In-house vs outsourced content writing

What makes the bundle worth it?

The article does the hard thinking once, and many posts reuse it, so each post is cheaper and more substantial. Articles keep working in search for years, while posts fade within days. Together they give both depth and reach.

When is a blog not worth adding?

If nobody in the business can give 30 minutes of expertise a month, articles become generic and do little. If buyers decide quickly and rarely research, such as emergency services, short posts and ads may matter more than articles.

What does this look like in practice?

A pattern we see: a business pays for generic blog posts written from keyword lists. Switching to one article a month based on a real customer question, with a month of posts cut from it, usually brings more enquiries from both.

• See client work
• Social Media Marketing for UK businesses

Blog and social checklist

• Base each article on a real customer question.
• Give the writer 30 minutes of expertise.
• Turn each article into 8 to 12 posts.
• Link posts back to the article.
• Update old articles rather than duplicating.

• Social media and SEO in one package: what it costs
• Dedicated social media team: what a full-time team costs

Next step

Pick the question you answer most often by phone or email. That is your first article and a month of posts.