What a rebrand costs on social media

Key takeaways

Rebrand social media cost covers three parts: updating profiles, new templates and a launch. As indicative UK figures, profile updates take 1 to 2 hours per channel, new social guidelines and templates cost £450–£1,500, and a rebrand launch campaign £1,500–£5,000. The new identity itself is separate.

• Profile updates take about 1 to 2 hours per channel.
• New social guidelines and templates cost about £450–£1,500.
• A rebrand launch campaign costs about £1,500–£5,000.
• Logo and identity design is a separate project.

What does a social media rebrand involve?

A social media rebrand applies a new name, logo or identity to every channel: profile images, cover images, bios, handles where possible, pinned posts, highlights and templates. It usually ends with a launch campaign explaining the change so followers recognise you.

• Social media agency pricing in the UK
• Keeping social media consistent through a rebrand

How much does a social media rebrand cost?

Updating each channel's profile takes about 1 to 2 hours. New social guidelines and templates cost an indicative £450–£1,500. A launch campaign to announce the change sits in the typical UK campaign range of £1,500–£5,000. These are indicative figures, not a GBL price list.

• Profile updates: about 1 to 2 hours per channel.
• Guidelines and templates: indicative £450–£1,500.
• Launch campaign: indicative £1,500–£5,000.
• Identity design: a separate project.

• Social media brand guidelines: what they cost to create

Can you change your handle and page name?

Usually, but each platform has its own rules and limits, and some changes need review. Check that the new handle is available everywhere before announcing. Keep the old handle mentioned in bios for a while so people searching for it still find you.

How do you keep followers through a rebrand?

Explain the change before it happens, show old and new side by side and say what stays the same, such as the team and service. Sudden changes without explanation can make followers think the account was sold or hacked.

• Rebranding: does your website need a full redesign?

When is a big rebrand launch not needed?

A small refresh, such as updated colours or a tidier logo, rarely needs a campaign. A few posts and updated profiles are enough. A launch campaign earns its cost for a new name, a merger or a major change in what the business offers.

What does this look like in practice?

A pattern we see with UK businesses that rebrand: the website changes overnight but social profiles keep the old logo for months. Global Bridge Labs (GBL) schedules profile changes on the same day as the website, with templates ready and a short series of posts explaining the change.

• See client work
• Social Media Marketing for UK businesses

Rebrand rollout checklist

Prepare these before launch day.

• New handles checked on every platform.
• Profile and cover images sized for each channel.
• New templates ready to use.
• Announcement posts scheduled.
• Old name mentioned in bios for a period.

• Recruitment social media campaigns: what hiring ads cost
• Seasonal social media campaign costs

Next step

Tell us your channels and your rebrand date. We will plan the rollout and tell you what it costs.