Announcing big news on social media: what it costs

Key takeaways

Announcing big news on social media, such as funding, a merger, an award or expansion, typically costs an indicative £300–£1,000 to plan and produce (4 to 10 hours), plus optional paid amplification. Most of the value comes from timing, a clear story and staff and partners sharing on the day. Claims must be accurate.

• Planning and content: £300–£1,000, indicative.
• Paid amplification: optional media budget.
• Staff and partner shares multiply reach.
• Every claim must be accurate.

What does an announcement plan include?

A social media announcement plan sets the timing, the core message, posts for each platform, a short video or graphic, a pack for staff and partners to share, replies to comments and any paid boost. It coordinates with press releases and emails so the story lands once, clearly.

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What does it cost?

Message, posts, a graphic and a share pack take 4 to 10 hours, about £300–£1,000. A short founder video adds a clip edit at £110–£400. Paid amplification to a target audience is a separate media budget, often run for a week or two.

• Plan and posts: £300–£1,000.
• Founder video edit: £110–£400.
• Share pack for staff: included.
• Paid boost: separate budget.

• Social media project pricing: one-off work costed

What gets an announcement seen?

Posts from founders and staff often reach further than company pages, especially on LinkedIn. Prepare a share pack with suggested wording, publish at a set time and reply quickly to comments in the first hours.

When is paid amplification unnecessary?

When the news matters mainly to people who already follow you or your staff, organic sharing is usually enough. Pay to boost when you need to reach investors, partners or buyers outside your network.

What does this look like in practice?

A pattern we see: big news goes out on the company page only and gets little reach. Giving staff and partners a simple share pack usually multiplies reach at no extra cost.

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Announcement checklist

• Agree one clear message.
• Prepare posts, a graphic and a share pack.
• Coordinate with press and email.
• Check every claim is accurate.
• Reply to comments in the first hours.

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Next step

Write the announcement in one sentence. If you cannot, the posts will not be clear either.