Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Is mobile friendliness a ranking factor? What Google has said since 2015, how page experience works now, and how much it can move a UK business up or down.
The Google mobile friendly test was retired in December 2023. How UK businesses can test a website on mobile now, using free tools and a real phone.
Near me searches happen on phones, minutes before a decision. What Google uses to rank them and what your website must show first to win them.
Intrusive interstitials explained: which mobile pop-ups Google treats as poor page experience, which are allowed, and what to use instead.
Voice search optimisation for a small business, without the hype: where assistants get their answers and the few website changes that genuinely help.
Do I need AMP? For almost every UK business the answer is no. What AMP was, what changed in 2021, and how to remove it without losing traffic.
Search Console mobile vs desktop: how to compare clicks, position and click-through rate by device, what each gap means and what to fix first.
Does Google index hidden content on mobile? How accordions, tabs, 'read more' links and removed sections are treated, and how to save space safely.
Tap target size explained: the 48px guideline, the WCAG 24px minimum, how much spacing buttons need and how to find targets that are too small.
Font size for a mobile website: why 16px is the working minimum for body text, how line length and contrast affect reading, and what to check on a phone.
The thumb zone explained: how people really hold phones, which parts of the screen are easy to reach, and where to put the buttons that earn enquiries.
Hamburger menu vs bottom navigation: what research says about hidden menus, when a tab bar works better, and how to choose for a small business website.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
