Social media support for stockists: what it costs

Key takeaways

Social media support for stockists typically costs a UK brand an indicative £300–£800 a month (4 to 8 hours) for content packs retailers can post, plus any local ads you fund near their shops. Helping stockists sell through protects your shelf space. Packs must be easy to use and permitted for reuse.

• Content packs: £300–£800 a month, indicative.
• Local ads near stockists: separate budget.
• Selling through protects shelf space.
• Give retailers clear rights to reuse.

What is stockist social media support?

Stockist support is helping the shops that sell your products promote them: ready-to-post images and captions, short videos, launch kits, tagging stockists in your posts and sometimes funding local ads. Independent retailers often lack time to create their own content.

• Social media agency pricing in the UK
• Social media costs for independent shops

What does it cost?

A monthly content pack with images, captions and a short video takes 4 to 8 hours, about £300–£800. A launch kit for a new product costs more. Local ads targeting areas around stockists use your media budget and need management time.

• Monthly pack: £300–£800.
• Launch kit: one-off project.
• Local ads: media plus management.
• Stockist map posts: within your retainer.

• Product photography for social media: what it costs

What makes stockist packs get used?

Packs that are simple to download, sized for each platform, with captions retailers can edit and clear permission to use. Claims must be accurate wherever they appear. A short email each month with the pack link works better than a big library.

When is it not worth it?

With only a few stockists, tagging them in your own posts may be enough. Support pays off with a wide retail network, where a small uplift in sell-through across many shops adds up.

What does this look like in practice?

A pattern we see: a brand builds a big asset library that few retailers open. A short monthly email with three ready posts usually gets far more of them used.

• See client work
• Social Media Marketing for UK businesses

Stockist support checklist

• Send a short monthly pack.
• Size posts for each platform.
• Grant clear permission to reuse.
• Tag stockists in your posts.
• Track sell-through by area.

• Branded hashtag challenges: what one costs to run
• Franchise recruitment ads: what finding franchisees costs

Next step

Ask your three best stockists what content would help them sell more. Build the first pack around their answers.