Employer brand content on social media: what it costs

Key takeaways

Employer brand content on social media typically costs an indicative £300–£800 a month in the UK (4 to 8 hours) for regular posts about your team, culture and careers, plus video edits at £110–£400 each. It is ongoing reputation work, unlike recruitment ads, which fill specific roles. It lowers the cost of every future hire.

• Ongoing content: £300–£800 a month, indicative.
• Staff video edits: £110–£400 each.
• Different from short-term hiring ads.
• Staff must agree to be featured.

What is employer brand content?

Employer brand content shows what it is like to work for you: team stories, training, progression, values, workplace and benefits. It helps candidates choose you and staff feel proud, and it supports every job advert you run later.

• Social media agency pricing in the UK
• Employer branding on social media for small firms

What does employer brand content cost?

Two to four posts a month, with interviews and photos, take 4 to 8 hours, an indicative £300–£800. Short staff videos add clip edits at £110–£400. A quarterly half-day filming session, £300–£600, can supply months of content.

• Monthly posts: £300–£800.
• Video edits: £110–£400 each.
• Quarterly filming: £300–£600.
• Hiring ads: priced separately.

• Recruitment social media campaigns: what hiring ads cost

How does it differ from recruitment campaigns?

Recruitment campaigns are paid ads for specific roles, running for weeks. Employer brand content is steady, organic and long term. Good employer content makes recruitment ads cheaper, because candidates already know and trust you.

When is it not worth paying for?

If you rarely hire and have low staff turnover, occasional team posts within your normal content are enough. Employer content earns its cost when you hire often, compete for scarce skills or rely on agency staff.

What does this look like in practice?

A pattern we see: job ads perform poorly because the company's feed shows nothing about its people. A few months of team stories before the next hiring push usually lifts applications from the same ad spend.

• See client work
• Social Media Marketing for UK businesses

Employer brand checklist

• Ask staff before featuring them.
• Show real roles, training and progression.
• Film a batch of short team videos quarterly.
• Use inclusive language in all content.
• Link to current vacancies.

• Social media for a second brand: what it adds
• Customer lifetime value and social media agency fees

Next step

Ask three staff why they joined and why they stay. Their answers are your first employer brand posts.