Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Writing for mobile: how people read on phones, and seven habits that make service pages clear on a small screen without cutting the content Google needs.
Mobile commerce in the UK for small online shops: how much retail is online, why phones browse more than they buy, and the mobile fixes that lift orders.
Which devices to test a website on: a five-device set that covers most UK visitors, how to choose from your own analytics, and what emulators miss.
GA4 mobile vs desktop: where to find the device report, which four numbers to compare, and how to turn the gap into a short list of mobile fixes.
Why a mobile PageSpeed score is lower than desktop: how the test differs, which number to trust, and the fixes that move mobile results on real phones.
How a website performs on a slow mobile connection decides who can use it outside the office. How to test it, what to cut and how light a page should be.
Responsive breakpoints explained: what they are, why content should set them, where sites break between phone and laptop, and what to ask your developer.
How to choose a mobile friendly WordPress theme: seven checks to run on the demo with a phone before you buy, and the warning signs of a heavy theme.
The website builder mobile view is a preview, not a phone. What builders get wrong on mobile, what 'hide on mobile' really does and how to check properly.
Mobile friendly website cost in the UK: indicative ranges for fixing, redesigning or rebuilding, what drives the price and how to get a comparable quote.
Mobile acceptance criteria for a website project: ten testable statements to put in the contract so 'mobile-friendly' means something at sign-off.
Website not working on iPhone but fine elsewhere? Eight Safari behaviours that break forms, video and layouts, how to spot each and what the fix is.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
