Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
If your website scrolls sideways on mobile, one element is wider than the screen. The seven usual causes, how to find the culprit and how to fix it.
Responsive tables on mobile: four ways to present price lists, comparisons and timetables on a narrow screen, and how to choose the right one.
A carousel on a mobile website slows the page and hides your message. What research says, when sliders earn their place and how to fix or replace one.
Mobile accessibility for UK business websites: the WCAG 2.2 checks that matter on phones, what the Equality Act expects and how to test on a real device.
A mobile landing page for paid traffic: what the first screen needs, how speed affects ad costs, and the checks to run before you spend another pound.
A landing page for social media traffic has to work inside an app's browser, on a phone, in seconds. What breaks there and how to fix the handover.
Mobile checkout design for small UK online shops: guest checkout, wallets, address lookup, the right keyboards and the errors that lose orders on a phone.
Apple Pay on a website, and Google Pay beside it: how wallet payments work, what they cost, what you need to switch them on and when they are not worth it.
A QR code to a website always lands on a phone. Where to point it, what the page must show, how to track scans and the mistakes that waste print runs.
Directions on a website should open the visitor's maps app in one tap. How to add them, why embedded maps slow mobile pages and what else to show.
The cross device customer journey explained: why mobile looks worse than it is in your reports, how to measure it, and how to help buyers switch screens.
A PDF on a mobile website is a print page on a 6-inch screen. Why PDF menus, price lists and brochures lose customers, and what to publish instead.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
