Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.

Mobile-first vs responsive design explained for UK business owners: what each term means, how they fit together, what each costs and which to ask for.

Separate mobile site vs responsive design: how m-dot sites, dynamic serving and responsive layouts compare on SEO, cost and upkeep for UK businesses.

Mobile web traffic in the UK: the latest share of visits on phones, how it varies by sector, and how to find your own figure in ten minutes.

The cost of a non mobile friendly website, worked through: lost enquiries, wasted ad spend and weaker rankings, with a simple way to put a number on yours.

A mobile website scorecard for UK businesses: five tests on a real phone, scored 0 to 2 each, what your total means and which fixes to make first.

Eight mobile web design myths, from 'responsive means mobile-friendly' to 'our customers use desktops', and what the evidence says UK businesses should do.

Mobile website vs app for UK small businesses: what each is good at, what each costs to build and run, and the five questions that decide which you need.

A progressive web app for a small business explained: what a PWA is, what it does on iPhone and Android, what it costs and when a normal site is enough.

Mobile-first indexing explained for UK business owners: what Google now crawls, what gets missed on mobile, and the checks that protect your rankings.

A mobile SEO checklist for UK small businesses: content parity, speed, tap targets, pop-ups, local signals and the monthly Search Console checks.

Is mobile friendliness a ranking factor? What Google has said since 2015, how page experience works now, and how much it can move a UK business up or down.

The Google mobile friendly test was retired in December 2023. How UK businesses can test a website on mobile now, using free tools and a real phone.
30 minutes with our team and you'll know exactly which of the three problems to fix first.