GLOBAL BRIDGE LABS
The growth desk

Playbooks for
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Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.

Social Media Management

628 articles · page 15 of 53

Social media agency vs PR agency: which should you pay for?

Social media agency vs PR agency cost: what each does, how their fees compare, and which one a UK small business should pay for first given its goals.

19 Oct 20266 min read

Design subscription vs social media agency: best value?

Design subscription vs social media agency: how flat-fee design services compare with agency retainers on cost, scope and results for UK businesses.

19 Oct 20266 min read

How to build a business case for a social media agency

A social media agency business case in five steps: the cost, the break-even sum, the risks and the measures, in a format a director or partner can approve.

19 Oct 20267 min read

The cost of a bad social media agency

The cost of a bad social media agency is more than the fees: lost time, lost access and restart costs. How to spot it early and limit the damage.

19 Oct 20266 min read

What your first month with a social media agency pays for

What the first month with a social media agency pays for: onboarding, research, templates and the first posts, plus what you should supply and expect.

19 Oct 20266 min read

How much time does managing a social media agency take?

How much time managing a social media agency takes: hours to plan for in month one and after, what the time is spent on, and how to keep it low.

19 Oct 20266 min read

Who works on your account for the fee?

Who works on your social media account for the fee: the roles inside an agency team, what each costs per hour, and the questions that reveal real staffing.

19 Oct 20266 min read

What results to expect from each social media budget

What results to expect from a social media agency at each budget: what £500, £1,500, £3,000 and £5,000 a month realistically buys, and when to judge it.

19 Oct 20267 min read

Social media agency pricing terms explained

Social media agency pricing terms explained in plain English: retainer, scope, set-up fee, media spend, mark-up, usage rights, kill fee and more.

19 Oct 20267 min read

Estimate your social media agency cost in four steps

Estimate social media agency cost in four steps: count posts, add community time, add planning and reporting, then apply UK rates. With a worked example.

19 Oct 20267 min read

Social media agency pricing checklist: 15 checks

A social media agency pricing checklist: 15 checks across fees, scope, extras, ownership and exit to run before signing, with a simple score to decide.

19 Oct 20266 min read

Temporary social media cover: maternity and absence costs

Temporary social media cover cost for maternity leave or absence: agency, freelancer or fixed-term options compared, and how to hand over safely.

19 Oct 20266 min read

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