Social media costs for logistics and transport firms

Key takeaways

Social media cost for logistics companies in the UK is indicatively £750–£1,800 a month for LinkedIn plus one channel used for driver recruitment. Most logistics firms have two audiences, customers and drivers, and the fee depends on whether you pay to reach one or both.

• £750–£1,800 a month is the indicative fee for a logistics or transport firm.
• LinkedIn reaches shippers; Facebook reaches drivers.
• Fleet, depot and team photos are low-cost, credible content.
• One contract or a few filled driver roles can repay the fee.

What do logistics firms need from social media?

Logistics firms need proof of reliability for customers and a reason to apply for drivers. For customers that means capacity, accreditations, coverage and service. For drivers it means pay, routes, kit and how people are treated. The two audiences sit on different platforms.

• Social media agency pricing in the UK
• Social media for logistics and transport businesses

How much do logistics firms pay?

As an indication, a LinkedIn company page with director content costs £600–£1,000 a month. Adding Facebook for driver recruitment and local presence takes it to £750–£1,800. Recruitment advertising is a separate budget. These are market indications, not a GBL price list.

• LinkedIn page for customers: indicative £600–£1,000.
• LinkedIn plus Facebook for recruitment: indicative £750–£1,800.
• Recruitment ads: a separate budget by area.
• Depot or fleet shoot: an occasional extra.

• LinkedIn management costs in the UK
• Facebook page management costs in the UK

Should the budget favour customers or drivers?

Put the budget where the constraint is. If you have capacity and need contracts, weight it to LinkedIn and customer content. If you have work and cannot fill seats, weight it to recruitment. Many firms need both, in different months.

• Best social media platform for recruitment in the UK

What content is cheap and effective?

Real operations are the cheapest content: a new vehicle, a difficult delivery handled well, a driver's long service, a depot upgrade. Phone photos from the yard, with a line from the transport manager, cost almost nothing to supply and show buyers how you work.

• Fleet additions and maintenance standards.
• People: long service, training, new starters.
• Problem solved for a customer, with permission.
• Accreditations and audit results.

• Social media content creation costs in the UK

How should the spend be judged?

Judge customer content on tender invitations, enquiries and conversations with target shippers. Judge recruitment on applications and cost per hire. Both are slower than consumer marketing, so review over two quarters.

• B2B social media when the sales cycle is long

When is paid management not worth it?

It is not worth it when all your work comes from two or three long-term contracts and you are not recruiting. Keep a current LinkedIn page for credibility and spend the fee elsewhere until you need growth or drivers.

How do you measure recruitment results?

Treat recruitment like a sales funnel. Count applications from social media, how many were qualified, how many started and how many stayed three months. Divide the ad spend and a share of the fee by the number who stayed. That cost per retained hire is the figure to compare with a recruitment agency fee or a job board.

• Applications received by channel.
• Qualified applicants interviewed.
• Starters, and those still with you at three months.
• Cost per retained hire.

What does this look like in practice?

A pattern we see with UK haulage and courier firms: the website says little and the LinkedIn page is empty, so buyers checking a new supplier find nothing. A steady page showing fleet, people and service gives them the reassurance a tender document cannot.

• See client work
• Social Media Marketing for UK businesses

Logistics cost checklist

Decide these before asking for quotes.

• Is the goal contracts, drivers or both?
• Who supplies photos from depots and vehicles?
• Which director will be visible on LinkedIn?
• What is the recruitment ad budget by area?
• How will enquiries and applications be tracked?

Next step

Tell us your fleet size, your depots and whether you need customers, drivers or both. We will suggest where the budget should go.